3 Privacy Mistakes For Social Media And Marketing
I love marketing and sales folks. Our businesses would be lost (well, at least have less revenues) without them! I’ve worked with many different sales and marketing folks throughout the past couple of...
View ArticleIs Information Found Online Legally Fair Game To Use For Marketing?
Social media sites are booming. The amount of personal information folks are choosing to post to them, such as photos, videos, original stories, thoughts, gossip, and so on, is exploding. Marketers...
View ArticleDairy Queen Will Trade Your Privacy and Safety for Free Ice-cream Cake!
This morning I heard that in honor of Mother’s Day, Dairy Queen would give you a free cake if you would just send them an email with your baby’s birth certificate attached. What!? Did I hear...
View ArticleLessons from 3 Organizations That Made 3 Privacy Mistakes
Even with the number of privacy breaches increasing, and with numbers of privacy sanctions coming from the FTC and other regulatory agencies and courts snowballing for companies doing irresponsible...
View ArticleUsing “Compliant” Stuff Doesn’t Result in Full Compliance
In the past couple of weeks I’ve spoken with five different small to mid-size organizations who have had a software or hardware vendor basically tell them, “Our product is HIPAA compliant! Use it and...
View ArticleAvoid this Common Privacy Choice Mistake
Many marketing professionals have a common temptation; they want to send as many marketing messages to as many people as possible, and they would love to send it to all folks who have ever been...
View ArticleAddress Privacy During Social Media Marketing
Over the past few months I’ve been creating some social media marketing privacy guidelines and requirements for a couple of my large clients. Today I read a post from a fellow IBM Midsize Insider...
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